The briefing.
Tronik, a platform of job offers for creatives, had a new brand positioning and wanted a video to bring this new look and feel to the community. It had to convey impact and show that this was the job platform of the future.
The balance between light and shadows was constant for this animation style.
The solution.
To achieve the client's goals, we build the video around a sci-fi look and feel. Without voiceover, the sound played a crucial role in the project, endorsing the impact of the visuals. The end result was a video that captured the eyes (and ears) of the users and that brought on a feeling of empowerment – because that's what good job opportunities do: they empower people.
