The briefing.
Wrigley's needed a microsite to follow-up their creative campaign "Give Extra, Get Extra" that would connect their concept to the digital environment. The page would receive photos from the users and an illustrator would make the illustrated version of their photo.
The parallax and watercolor effects were key to keep the design and interactions in sync.
The solution.
The interactions for this project needed to follow the UI's look and feel, which was based on a watercolour illustration effect. I created a smooth reveal for the images throughout the page and defined a slight parallax to bring some depth. This way, the page got more dynamic without taking impact from the visuals and the illustrations, bringing emotions and engagement together.
